“I’d never have thought parents would be taking their kids to DJ lessons when they once might have taken them to piano lessons,” Bennett said. The company even offers DJ classes in some cities. “Everyone’s here,” Garcia said, admiringly.Ĭhristopher Bennett, vice president of communications at Guitar Center, the world’s largest music gear retailer, said the company’s DJ sales grew 50% over the last three years. This convention even boasted its first performance stage just for EDM artists. Companies such as Numark, Hercules and DJ Tech all had booths at the show to display their new wares.

Pioneer, the Japanese electronics company with an office in Long Beach, was not the only brand capitalizing on the interest.